Efficacy Solutions Limited Efficacy Solutions Limited is a software development and information technology consultancy, founded in 1995 and based in Ipswich, UK. Clients range from multinational corporations (British Telecom, Telefonica O2) to small businesses and individuals. I am one of the founding directors and serve as a senior consultant, working both from our office at Basepoint Business Centre in Ipswich, and on customer sites.

Efficacy Solutions Limited is an established and stable business, registered in the UK.

Book Puddle Book Puddle is a service for sharing recommendations of books, designed to address the surprisingly annoying and difficult process of sending a link to a book. Book Puddle is a "semantic shortener" - a way of providing a concise yet trustable link to a specific item, wherever it might be found.

Book Puddle is an as-yet unincorporated startup business with a product in "beta" - usable, but under continuous development. You can read more about the progress of the business on our blog and on twitter as @foundthatbook.

Baasalt Baasalt is a easy-to use "gamification" service for anyone thinking of developing or improving a mobile app or interactive web site. At the moment, the service is only available for internal use as we develop it, but we plan to launch a publicly available "beta" soon.

Baasalt is an as-yet unincorporated startup business with a product under continuous internal development. You can read more about the progress of the business on our blog and on twitter as @baasalt.